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嘉文博译留学文书写作范例 个人陈述/推荐信
Personal Statement Interestingly enough, in filing my application for your Master’s program in Journalism and Mass Communication (focusing on Public Relations), I find that my application is inextricably related a number of qualities that can be captured by those words featuring the initial alphabet C. Creativity Behind this major success of public relations were the creative conceptualization and exquisite journalistic planning that my team and I contributed, with me as the mastermind of the project. As customer manager of the Project Department of XX, I led my team members to undertake a detailed study of our client and by employing modern PR approaches, we helped achieve an enormous media effect for XX GM within the shortest time and at the lowest cost. The message was effectively communicated and the general public’s recognition of the GM as a brand was enhanced. As in all successful PR undertakings, creativity has been the key. Career & Courage Public relations is only of recent origin in China and for a female like me who is not a PR professional by training, it required courage to succeed in a male-dominated sector. With accumulated experience, I switched to XX in June 2001. Apart from the nationwide “Buick Cup” Torch Tour to support Beijing’s bidding for the 2008 Olympic Games and the subsequent special celebration of the successful bidding on behalf of XX GM, I originated many other highlight, including the XX Forum, press conference for XX, national promotion XX, XX, XX, the annual meeting of XX sales agencies, and the establishment of sales network in eastern China of XX. Creativity and courage are two important qualities for a PR professional. However, they are not sufficient for me. With the founding of Creating and Carving PR Consulting in Jan. 2003, I launched my own PR business in order to bring into full play my individual initiative, aggressiveness, independence and entrepreneurship. I launched a series of PR events, among them are press releases for two 2003 new models of mobile phone on behalf of Oriental Communications and of XX, XX and national XX competition, the 3-year anniversary celebration of XX in China, and XX wine parties in 4 target cities of China. As an emerging local consulting firm operating in PR business, my company has attained an annual business volume at the worth of 600 million RMB, which is quite an achievement in itself. Competence as a PR Professional My knowledge in project management has undoubtedly played an important role in making my PR cases successful. However, more interested in interpersonal communications as embodied in public relations, I started to prepare for a PR career in the final years of my undergraduate program. I self studied such PR classics as Managing Public Relations by James E. Grunig and T. Hunt and the Declaration of Principles by Evy Lee, the father of modern public relations theory. I am most influenced by Lee’s founding principle of public relation—be truthful and let the public be well-informed. In 1996, XX arrived in XX to address the XX Convention. Listening to his lecture, I found myself irresistibly drawn to the public relations as an academic discipline. That was my first serious development of a motivation in public relations and it was a defining experience. With the passage of years I have become an experienced PR professional and as such I attended the 2003 Annual Meeting of XX, participating in academic discussions concerning the brand management of enterprises and crisis management. From an interested listener to a mature practitioner, I have come a long way in pursuit of self-actualization. Communications There are other important aspects of communication. For me, understanding of the intentions of my western clients does not necessarily mean mechanical presentation of the messages to Chinese audience. The message can remain unchanged but the presentation must be modulated in most cases, because cultural dimensions of communication must be taken into consideration. As project manager, I am equally aware of the importance of interpersonal communication. A PR project invariably involves a great number of steps and links and only through effective interpersonal skills can I coordinate the individual efforts of team members into a unified and concerted whole whereby to achieve a common objective. For all the practical experiences I have accumulated, I am truly in need of a systematic academic training in Public Relations so that I can learn the most advanced knowledge in the field and inform my future PR practices with theoretical guidelines. Toward this purpose, I would like to apply for a Master’s program from the School of Communication, University of XX. I am most fascinated by the courses offered by your faculty—Theory and Design of Communication Campaigns, PR Communication Techniques, Management of Public Information Campaigns, Mass Communications Theories. In undertaking your program, I would like to contribute my unique Chinese background and my practical PR experiences. In turn, I hope to identify an advisor who can guide me in my research concerning the role of mass media in China’s development over the next two decades. While concentrating on public relations, I will also be interested in study marketing strategies, advertising, film and televisions, all of which are closely related to my envisioned career. The Olympic Games concluded in Athens not long ago has been a perfect example of public relations on a global basis. Madam Zaskarlaky, regarded as Greece’s national hero for her remarkable contributions, is definitely my role model. I may not be able to accomplish so glorious a PR feat, yet with the academic input from your well-respected program, I may contribute to the cause of public relations of my country in my own way.
嘉文博译郑重声明: (1) 本网站所有案例及留学文书作品(包括“个人陈述”Personal Statement,“目的陈述”Statement of Purpose, “动机函”Motivation Letter,“推荐信”Recommendations / Referemces “, (小)短文”Essays,“学习计划”Study Plan,“研究计划”(Research Proposal),“签证文书”Visa Application Documents 及“签证申诉信”Appeal Letter等等),版权均为嘉文博译所拥有。未经许可,不得私自转载,违者自负法律责任。 (2) 本网站所有案例及留学文书作品(包括“个人陈述”Personal Statement,“目的陈述”Statement of Purpose, “动机函”Motivation Letter,“推荐信”Recommendations / Referemces “, (小)短文”Essays,“学习计划”Study Plan,“研究计划”(Research Proposal),“签证文书”Visa Application Documents 及“签证申诉信”Appeal Letter等等),版权均为嘉文博译所拥有。未经许可,不得私自转载,违者自负法律责任。仅供留学申请者在学习参考,不作其他任何用途。任何整句整段的抄袭,均有可能与其他访问本网站者当年递交的申请材料构成雷同,而遭到国外院校录取委员会“雷同探测器”软件的检测。一经发现,后果严重,导致申请失败。本网站对此概不负责。 |